Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

How to Give Your Employees More Autonomy

Autonomy can drive higher engagement and productivity at work, but don’t confuse autonomy with flexibility.

GROW » MARKETING

Top Social Media Trends for Businesses

Social media has grown from a place where friends and family can keep in touch to an invaluable tool for businesses and consumers alike.

GROW » SALES

Email Marketing Trends That Work for Small Businesses

Email marketing remains a core component of most communications strategies. Here’s what’s new in the world of email marketing for small businesses.

GROW » MARKETING

5 Social Media Metrics That Matter for Small Business

Here’s how to figure out what’s really important to track as you use social media to grow your business.

GROW » MARKETING

How to Write Clickable Headlines for Your Content

Clickable headlines can be somewhat difficult to craft. These tips can help you get the formula right for every piece of content you post.

RUN » FINANCE

How to Protect Your Business Credit

Building business credit takes time and responsible financial habits — as well as strong cybersecurity protections.

RUN » FINANCE

How to Establish and Build Business Credit

Business credit can open doors for loans, grants, and other funding activities. Here’s how to establish credit that will help you grow and expand your venture.

GROW » MARKETING

How to Create a Hashtag Challenge for Your Brand

Hashtag challenges aren’t just for Gen Z. Brands are using these campaigns to boost engagement and create communities on social media.

GROW » MARKETING

How to Create How-To Videos to Grow Your Audience

How-to videos are a great way to boost engagement and increase your follower count on popular video platforms.

START » STARTUP

How to Start a Contracting Business

Construction contracting businesses often have higher barriers to overcome when starting out. From licensing requirements to marketing strategies, here are some tips to help you get started.