Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
GROW » MARKETING

Top Marketing Strategies for Nonprofits

Nonprofit marketing may have a different goal, but many of the strategies and tools that for-profits use can benefit these organizations just as much.

RUN » HUMAN RESOURCES

How to Create an Employee Assistance Program

An employee assistance program can enhance the employee experience. Here’s how to navigate the different options when setting up your own EAP.

START » BUSINESS IDEAS

Small Business Ideas for Sports Lovers

Entrepreneurs passionate about sports will find a competitive market with plenty of opportunities for growth.

START » BUSINESS IDEAS

Fashion-Related Small Business Ideas

This year is a great time to start a sustainable fashion label or dropship your latest T-shirt line.

RUN » HUMAN RESOURCES

Employee Assistance Programs for Small Businesses

An employee assistance program is an attractive perk that can also help your employees thrive personally and professionally.

RUN » HUMAN RESOURCES

How to Offer Child Employee Care Assistance

Reliable child care is often prohibitively expensive and difficult for some families to find. Here’s how to offer child care assistance and other family benefits to help your employees manage.

RUN » FINANCE

How to Set B2B Customer Payment Terms (B2B)

Your B2B customer payment terms can help you better manage cash flow and make sure you get paid in full and on time.

RUN » FINANCE

What Are Net Payment Terms?

Net terms are a way to offer customers favorable billing terms and can help you manage your cash flow—when set up properly.

RUN » FINANCE

Should You Give Customers a Discount for Early Payment?

Early payment discounts can be a good way to build customer loyalty, but they may also start to eat into your profit margin.

START » STRATEGY

5 Small Businesses Leveraging the Mocktail Trend

With 'Dry January' emerging as a year-round lifestyle choice, these small businesses are leveraging the alcohol-free movement to grow their businesses and stake a claim in this growing market.