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STRATEGY
What To Do When Company Revenue Drops
When revenue drops, make small adjustments to the way you operate while you assess whether the slump is due to a larger macroeconomic issue.
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CUSTOMERS
How to Increase Engagement With Your Customer Surveys
A well designed survey can only take you so far. It’s getting your customers to complete the survey that’s often the real challenge.
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CUSTOMERS
What To Do If You're Losing Customers To Competitors
Losing customers isn’t a sign to slash prices. Do some analysis to see where your business can improve against your competitors.
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STRATEGY
How To Stay Competitive Without Lowering Prices
Price isn’t everything when it comes to customer loyalty. Here’s how to avoid a price war and connect with customers.
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STRATEGY
How to Price Competitively Without Devaluing Your Brand
Try to avoid a price war by performing a pricing analysis and using a combination of tactics to appeal to customers beyond price.
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THRIVE
How To Ask For Help With Your Business
Everyone needs help at some point in their professional careers. Here’s how to ask for help — and get it.
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What Are "Maximizers," and What Do You Need to Know About Them?
Maximizing is a style of shopping that emphasizes the less-is-more approach to buying new things.
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THRIVE
Public Speaking Tips for Entrepreneurs
Avoid using corporate speak and focus on the audience to present your next pitch like a pro.
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STRATEGY
How to Do a Competitive Analysis [Small Business Guide]
Perform a competitive analysis to understand not only where your business stands, but where the market is headed next.
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STRATEGY
Templates for Competitive Analysis for Small Business
There are many types of competitive analysis that can tell you more about your consumers, your brand positioning, and your growth potential.
