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CUSTOMERS
D2C Customer Loyalty Program Ideas
Direct-to-consumer brands have the unique advantage of a wealth of customer data that they can use to create a truly valuable loyalty program.
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STRATEGY
What Small Businesses Should Know About Disability Insurance
Disability insurance policies cover individuals against income loss from short- and long-term illness and injuries.
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CUSTOMERS
How the Pandemic Changed Customer Loyalty
Changing consumer trends have put customer loyalty up for grabs. Here are some ways your business can respond.
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CUSTOMERS
How to Create 'Superfans' for Your Business
Superfans spread the word about your business and are often your most loyal customers. Here’s how to attract and create them.
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STRATEGY
How to Network to Grow Your Small Business
Networking with other business owners in your community can be a powerful marketing tactic.
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STRATEGY
What is Business Development (Biz Dev)?
Business development, also known as biz dev, encapsulates a combination of sales, marketing, and networking activities that add value to your brand.
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CUSTOMERS
B2C Customer Loyalty Program Ideas
Improve customer retention by instituting a loyalty program that rewards repeat behavior and big-ticket purchases.
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SALES
B2B Sales Techniques for Building a Loyal Customer Base
The long-term and complex nature of B2B sales means fostering relationships and paying attention to the right metrics are important for increasing loyalty among customers.
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STARTUP
What to Know if Your Teen Wants to Start a Business
Review the legal requirements and financial commitment of starting a business with your teen to help them get their idea off the ground.
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MARKETING
Best Practices for Creating Social Videos
Video content is king, and these best practices can help ensure your videos are engaging, entertaining, and able to help your brand stand out on social media.
