Latest—
START
STARTUP
How to Turn Your Hobby Into a Business
As you consider generating income from a hobby or passion project, make sure there’s a market for your business and that you’re prepared for a long-term commitment.
START
STRATEGY
What Are the Most Common Business Entities for Startups?
Learn what business entities most new ventures choose, and why these entities are so popular.
RUN
FINANCE
How to Calculate Profit
Profit is a simple, yet powerful calculation that tells you whether your business is viable in the long run.
RUN
FINANCE
7 Small and Sneaky Costs That Add Up
These seven costs may fly under the radar, but can slowly shrink your profit margin if you aren’t careful.
GROW
MARKETING
What Is a Market Segment and How Do You Find Yours?
There are five main approaches to market segmentation. Here’s how to use these approaches to create targeted messaging campaigns for key audiences.
GROW
THRIVE
5 Outdated Management Techniques to Ditch — And What to Do Instead
Update your management approach to improve employee retention and recruit up-and-coming talent.
GROW
CUSTOMERS
5 Things You Should Never Say to Your Customers
Replace these phrases with positive, solution-oriented ones to improve your customer service and customer retention.
GROW
MARKETING
Outdated Marketing Practices (And What to Do Instead)
Using customer demographics, relying exclusively on video, and marketing to the masses are all marketing tactics that you should consider revisiting.
GROW
CUSTOMERS
Is the Customer Always Right?
The short answer: no. Here are some situations in which the customer could be wrong, and what to do in these scenarios.
START
STRATEGY
Top Financial Metrics to Track at Your Small Business
Review these metrics and reports each month to measure the financial health and long-term outlook of your small business.
