Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
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How To Lead A Great Meeting In Person

In-person meetings require active facilitation and a restricted guest list to get the most productive conversations flowing.

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How To Lead A Great Remote Meeting

Remote meetings can be tricky to manage. Here are some tips to keep everyone focused and productive.

RUN » HUMAN RESOURCES

Employee Raises: How to Decide How Much to Give

Employee raises are on the rise as cost of living and inflation increase.

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Elements of a Good Meeting

Good meetings require focus, a clear agenda, and actionable next steps.

START » STRATEGY

What To Do When Company Revenue Drops

When revenue drops, make small adjustments to the way you operate while you assess whether the slump is due to a larger macroeconomic issue.

GROW » CUSTOMERS

How to Increase Engagement With Your Customer Surveys

A well designed survey can only take you so far. It’s getting your customers to complete the survey that’s often the real challenge.

GROW » CUSTOMERS

What To Do If You're Losing Customers To Competitors

Losing customers isn’t a sign to slash prices. Do some analysis to see where your business can improve against your competitors.

START » STRATEGY

How To Stay Competitive Without Lowering Prices

Price isn’t everything when it comes to customer loyalty. Here’s how to avoid a price war and connect with customers.

START » STRATEGY

How to Price Competitively Without Devaluing Your Brand

Try to avoid a price war by performing a pricing analysis and using a combination of tactics to appeal to customers beyond price.

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How To Ask For Help With Your Business

Everyone needs help at some point in their professional careers. Here’s how to ask for help — and get it.