Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
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What Are "Maximizers," and What Do You Need to Know About Them?

Maximizing is a style of shopping that emphasizes the less-is-more approach to buying new things.

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Public Speaking Tips for Entrepreneurs

Avoid using corporate speak and focus on the audience to present your next pitch like a pro.

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How to Assess Your Competitors’ Strengths and Weaknesses

Score your competitors by stepping into a customer’s shoes to get an objective look at their products, positioning, pricing, and more.

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Templates for Competitive Analysis for Small Business

There are many types of competitive analysis that can tell you more about your consumers, your brand positioning, and your growth potential.

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How to Do a Competitive Analysis [Small Business Guide]

Perform a competitive analysis to understand not only where your business stands, but where the market is headed next.

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Work and Business Trends to Watch for in 2023

Workplaces, roles, and customer expectations are evolving. Here’s what to expect in 2023.

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Signs Your Company Is Growing Too Fast

Growth is good until it’s too much for your system to handle. Here’s how to tell if your company is outperforming its capacity.

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How To Be A Good Boss as an Introvert

Introverts can be great bosses by leaning on their strengths and embracing their leadership style.

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5 Startups That Started Booming During the Pandemic

These businesses found a gap in the market during the pandemic and continue to thrive.

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Post-Pandemic Startup Trends

Data shows the rise in new businesses hasn't slowed, despite recession fears and high inflation.