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MARKETING
Smart Ideas for Hosting Hybrid Events
Find inspiration for your next hybrid event from these conferences that have really stood out from the crowd.
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FINANCE
Accounts Payable vs. Accounts Receivable: What's the Difference?
Understand the levers that impact your cash flow to make better decisions and grow your business sustainably.
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STRATEGY
B2B vs B2C: What's the Difference?
B2B and B2C companies sell their products and services to different audiences, which requires different marketing and sales approaches.
GROW
SALES
4 Tips for Building a B2B Sales Strategy
B2B sales have changed dramatically in the past few years, and your strategy should adjust to the new market paradigm.
GROW
MARKETING
5 Smart Ways to Market B2B Businesses
B2B marketing has evolved to use B2C communication channels with results-oriented, user-verified messaging.
GROW
MARKETING
How to Host a Hybrid Event
Hybrid events offer the best of both worlds, but can be a mammoth undertaking to plan. Make sure you find the right platform and plan ahead of time.
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HUMAN RESOURCES
Does Your Small Business Need an HR Department?
Once you grow to a certain size, it makes sense to outsource parts of your human resources or to hire a full-time HR generalist to help manage this business function.
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STRATEGY
Types of Pricing Models and What They Mean
From flat-rate pricing to a per-user charge, there are many ways to price your product or service to find the best value for your customers and your business.
START
STRATEGY
Returning to Live Events: How to Get Started Planning One
Live events are back in demand, but they look a little different than pre-pandemic, in-person gatherings.
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MARKETING
How Sales and Marketing Overlap and Work Together
Combining sales and marketing elements can help create a cohesive customer experience and enable resource-sharing, lowering the cost of promoting your business.
