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How to Decide When It's Time to Invest in Paid Tech Plans
Ask these questions before investing in any new SaaS platform or tech tool.
How to Change Your EIN
An EIN is like a Social Security number for your business — while you can’t change it, you can get a new one and change your business details.
How to Identify and Learn From Your Customer Base
If you’ve never performed a customer base audit, here’s how — and why — you should consider doing so.
Business Metrics You Should Analyze Every Year
These five business metrics can give you a holistic view of your business’s annual performance.
Best Practices For Building An Online Writing Portfolio
Consider using a website with templates specifically designed for freelance writing portfolios.
What Is Penetration Testing?
Penetration testing is a best practice for regularly testing your cybersecurity defenses against evolving threats.
How to File an Insurance Claim for Your Business
In the unfortunate event that you need to file a business insurance claim, here are the steps you need to take to improve your chances of getting compensated.
Creating Personalized Campaigns: A Data-Driven Approach to SMB Marketing
Use your data to improve customer segmentation and create more targeted marketing campaigns that resonate with your audiences.
What Are Marketing Personas?
Marketing personas are fictional customer profiles that help you better target your marketing messaging and outreach.
How to Spring Clean Your Business
Spring cleaning can boost motivation and help your business run more efficiently. Here’s how to do it.
