Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
GROW » THRIVE

How to Improve Your Chances of Success as a Young Entrepreneur

Starting a business at any age takes determination, patience, and the right support to help you reach your goals.

RUN » FINANCE

What Is A Flow-Through Entity?

Flow-through (or pass-through) entities enable business owners to avoid double taxation.

GROW » THRIVE

Secrets to Business Success At Any Age

Business success comes from having the right attitude, taking calculated risks, and bringing your passion to work.

RUN » FINANCE

How To Prepare For An IRS Audit Of Your Business

As the IRS ramps up its auditing of small businesses, here’s what to know in the event that your venture is selected for further review.

GROW » CUSTOMERS

D2C Customer Loyalty Program Ideas

Direct-to-consumer brands have the unique advantage of a wealth of customer data that they can use to create a truly valuable loyalty program.

START » STRATEGY

What Small Businesses Should Know About Disability Insurance

Disability insurance policies cover individuals against income loss from short- and long-term illness and injuries.

GROW » CUSTOMERS

How the Pandemic Changed Customer Loyalty

Changing consumer trends have put customer loyalty up for grabs. Here are some ways your business can respond.

GROW » CUSTOMERS

How to Create 'Superfans' for Your Business

Superfans spread the word about your business and are often your most loyal customers. Here’s how to attract and create them.

START » STRATEGY

How to Network to Grow Your Small Business

Networking with other business owners in your community can be a powerful marketing tactic.

START » STRATEGY

What is Business Development (Biz Dev)?

Business development, also known as biz dev, encapsulates a combination of sales, marketing, and networking activities that add value to your brand.