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STRATEGY
Types of Pricing Models and What They Mean
From flat-rate pricing to a per-user charge, there are many ways to price your product or service to find the best value for your customers and your business.
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STRATEGY
Returning to Live Events: How to Get Started Planning One
Live events are back in demand, but they look a little different than pre-pandemic, in-person gatherings.
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MARKETING
How Sales and Marketing Overlap and Work Together
Combining sales and marketing elements can help create a cohesive customer experience and enable resource-sharing, lowering the cost of promoting your business.
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HUMAN RESOURCES
10 Apps for Managing Remote Teams
Manage remote workers with these scheduling, collaboration, and time-tracking tools.
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MARKETING
Easy-to-Use Video Editing Software for Small Businesses
These intuitive video editing tools can help you take your video content to the next level.
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STARTUP
How to Get a Contractor License
General contractor licensing requirements vary by state, but many states' standards include showing industry experience, financial stability and specialized training.
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SALES
What Is the Difference Between Sales and Marketing Teams?
Sales and marketing serve different purposes, and knowing how they differ can help you determine whether your business needs one, the other or both.
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SALES
Inexpensive Sales Strategies for Startups
These sales strategies focus on building long-term customer value for your startup from day one.
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MARKETING
Inexpensive Marketing Strategies for Startups
Keep marketing costs down by getting targeting your efforts, re-using your content and taking advantage of technology to automate and promote your business.
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TECHNOLOGY
Best Management Strategies for Hybrid Teams
These tools for collaboration, communication and time-tracking help employees embrace the flexibility of a hybrid work environment, whether they are working remotely or in person.