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MARKETING
How to Boost Engagement on Social Media: Small Business Guide
Brands constantly have to compete for attention on social media. Here’s how to boost engagement with your followers and make your business stand out.
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STRATEGY
How to Find a Sustainable Manufacturer
There are plenty of tools to help you find a sustainable manufacturer and minimize your environmental footprint.
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HUMAN RESOURCES
What Is Fractional Hiring?
Fractional hiring allows new companies to benefit from experts with deep industry experience at a fraction of the cost.
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HUMAN RESOURCES
Best Positions for Fractional Hiring
Fractional hiring is typically used for executive positions, but that doesn’t mean you can’t use this hiring strategy for other roles in your business.
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STRATEGY
Best Product Design Software for Beginners
Ready to move beyond a simple pencil sketch? These product design software options can help make your prototype more realistic and ready for production.
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STRATEGY
How to Find a Manufacturing Partner Overseas
It can be a challenge to vet manufacturing partners from a distance, but there are plenty of tools to help you find the right factory for your business.
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STRATEGY
What Is Lean Product Development?
By planning ahead and minimizing waste, you can create products that customers need without overspending.
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BUSINESS FINANCING
How to Start a Kickstarter Campaign
Kicking off a Kickstarter? Start by setting realistic expectations and building a community to support your idea.
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STRATEGY
What Is a Product Market Grid?
A product market grid, or Ansoff Matrix, allows small business owners to visualize how their business can grow next.
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TECHNOLOGY
How to Choose a Third-Party IT Provider for Small Business
Finding a managed service provider to help with your small business IT is worth the investment.
