Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
START » STRATEGY

How to Stay Motivated as a Solopreneur

Solopreneurs have the unique opportunity to be their own boss — which can also lead to working long hours and burning out. Here’s how to stay motivated as a solopreneur.

RUN » HUMAN RESOURCES

What to Consider Before Offering Unlimited PTO

Unlimited paid time off is a great recruiting tool, but offering this perk can get complicated quickly.

START » STRATEGY

How to Make Your Business More Sustainable

Take steps to make your business more environmentally sustainable to keep your customers happy and help reduce impact on the planet.

RUN » HUMAN RESOURCES

Best Job Posting Sites for Small Businesses

Try advertising on these eight job platforms to find qualified candidates near you.

GROW » MARKETING

How to Develop a Small Business Content Strategy

Follow these five steps to create a content strategy that guides your marketing, keeps you on budget and leads to measurable results.

RUN » TECHNOLOGY

How to Use Google Workspace for Business

Google Workspace, formerly known as G Suite, offers a range of products to help teams work smarter and collaborate more easily.

RUN » HUMAN RESOURCES

Key Items to Include in Job Postings

To make your job posting stand out and attract the right candidates, it needs these six key elements.

START » STARTUP

How to Run a Business Without Employees

Automate, outsource and focus: Running a business without employees can be done with the right strategy and approach.

GROW » CUSTOMERS

How to Communicate a Data Breach to Customers

Cyberattacks can result in viruses, data breaches, or other compromising situations. In any case of a cyberattack, you need to alert your affected customers.

RUN » HUMAN RESOURCES

Rehiring a "Boomerang Employee"? Here's What to Consider

Timing, cost and the impact to your work culture are all things to consider when potentially rehiring a boomerang employee.