Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
RUN » FINANCE

Financial Forecasting vs. Financial Modeling

Financial forecasting and financial modeling are not the same thing, and practicing both exercises regularly can help your business grow. Here’s how.

GROW » MARKETING

How to Find an Influencer

Influencers do not have to come at the celebrity level, with sky-high costs. Small business owners can tap into the perks of working with influencers, too.

GROW » CUSTOMERS

5 Touchy Subjects and How to Communicate Them to Your Customers

It’s not easy to break news to customers that may disrupt their experience with your business. Here’s how to address five touchy subjects with transparency and a focus on customer service.

START » STRATEGY

How to Create a Prototype Testing Plan

Prototype testing involves careful preparation to get the feedback you need. Start with these simple steps to design your testing plan.

RUN » HUMAN RESOURCES

How to Keep Track of Remote Workers

Tools used to monitor your employees can have unexpected benefits for both you and your team.

RUN » HUMAN RESOURCES

How to Know When It's Time to Promote an Employee

Keeping your employees during the Great Resignation may mean creating promotion opportunities. Here’s how to encourage your team to advance rather than leave.

GROW » SALES

How to Create a Hybrid Sales Model

Hybrid sales requires an omnichannel approach to B2B sales that will continue to serve businesses for decades to come.

GROW » CUSTOMERS

Communicating With Customers About Supply Chain Problems

As delays in the supply chain mount, it’s vital that the lines of communication with your customers remain open.

GROW » MARKETING

Social Media Giveaways: Best Practices for Small Business

Social media giveaways can be a great way to boost engagement and increase brand awareness, but pay attention when designing your incentives.

RUN » HUMAN RESOURCES

Gift Ideas for Employees

This holiday season, consider these employee gift ideas to show your team you appreciate their work.