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FINANCE
Financial Forecasting vs. Financial Modeling
Financial forecasting and financial modeling are not the same thing, and practicing both exercises regularly can help your business grow. Here’s how.
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MARKETING
How to Find an Influencer
Influencers do not have to come at the celebrity level, with sky-high costs. Small business owners can tap into the perks of working with influencers, too.
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CUSTOMERS
5 Touchy Subjects and How to Communicate Them to Your Customers
It’s not easy to break news to customers that may disrupt their experience with your business. Here’s how to address five touchy subjects with transparency and a focus on customer service.
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STRATEGY
How to Create a Prototype Testing Plan
Prototype testing involves careful preparation to get the feedback you need. Start with these simple steps to design your testing plan.
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HUMAN RESOURCES
How to Keep Track of Remote Workers
Tools used to monitor your employees can have unexpected benefits for both you and your team.
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HUMAN RESOURCES
How to Know When It's Time to Promote an Employee
Keeping your employees during the Great Resignation may mean creating promotion opportunities. Here’s how to encourage your team to advance rather than leave.
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SALES
How to Create a Hybrid Sales Model
Hybrid sales requires an omnichannel approach to B2B sales that will continue to serve businesses for decades to come.
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CUSTOMERS
Communicating With Customers About Supply Chain Problems
As delays in the supply chain mount, it’s vital that the lines of communication with your customers remain open.
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MARKETING
Social Media Giveaways: Best Practices for Small Business
Social media giveaways can be a great way to boost engagement and increase brand awareness, but pay attention when designing your incentives.
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HUMAN RESOURCES
Gift Ideas for Employees
This holiday season, consider these employee gift ideas to show your team you appreciate their work.