Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
RUN » HUMAN RESOURCES

How to Develop a Plan for Fractional Hiring

Fractional hiring takes some planning on the part of you and your team members. Here’s how to get started with fractional hiring.

GROW » MARKETING

Legal Issues to Know Before Offering a Sale or Coupon

Discount pricing is a great way to boost sales, as long as it doesn’t stray into the category of “deceptive pricing.”

GROW » MARKETING

How to Boost Engagement on Social Media: Small Business Guide

Brands constantly have to compete for attention on social media. Here’s how to boost engagement with your followers and make your business stand out.

START » STRATEGY

How to Find a Sustainable Manufacturer

There are plenty of tools to help you find a sustainable manufacturer and minimize your environmental footprint.

RUN » HUMAN RESOURCES

What Is Fractional Hiring?

Fractional hiring allows new companies to benefit from experts with deep industry experience at a fraction of the cost.

RUN » HUMAN RESOURCES

Best Positions for Fractional Hiring

Fractional hiring is typically used for executive positions, but that doesn’t mean you can’t use this hiring strategy for other roles in your business.

START » STRATEGY

Best Product Design Software for Beginners

Ready to move beyond a simple pencil sketch? These product design software options can help make your prototype more realistic and ready for production.

START » STRATEGY

How to Find a Manufacturing Partner Overseas

It can be a challenge to vet manufacturing partners from a distance, but there are plenty of tools to help you find the right factory for your business.

START » STRATEGY

What Is Lean Product Development?

By planning ahead and minimizing waste, you can create products that customers need without overspending.

RUN » BUSINESS FINANCING

How to Start a Kickstarter Campaign

Kicking off a Kickstarter? Start by setting realistic expectations and building a community to support your idea.