Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
START » STRATEGY

What Is a Product Market Grid?

A product market grid, or Ansoff Matrix, allows small business owners to visualize how their business can grow next.

RUN » TECHNOLOGY

How to Choose a Third-Party IT Provider for Small Business

Finding a managed service provider to help with your small business IT is worth the investment.

RUN » TECHNOLOGY

When Should You Outsource IT? Here's What to Consider

Not sure whether or not to outsource your IT? Ask yourself these three questions.

RUN » HUMAN RESOURCES

What to Know About Second Chance Hiring

There’s a massive pool of untapped talent that small businesses can benefit from using second chance hiring. Here’s how to do it.

START » STRATEGY

How to Create a Prototype

Prototypes can be used to test a new idea, recruit investors or get customer feedback before launching to a wider market.

RUN » FINANCE

What Is a Business Valuation and How Do You Calculate It?

There are multiple ways to find the economic value of your business, with different calculations that can be used for different purposes.

START » STRATEGY

How to Estimate How Much Inventory You Need

Getting your inventory levels right is a tricky balance. Here are some ways to estimate how much inventory you need on hand without overstocking.

RUN » BUSINESS FINANCING

Terms You Should Know Before Pitching Investors

Walk the walk and talk the talk to get on the same page as potential investors and make your opportunity sound exciting.

RUN » FINANCE

What Is Cost of Goods Sold?

This important metric can be tricky to calculate, but it is a crucial part of growing your business sustainably.

GROW » MARKETING

How to Use Vimeo to Promote Your Business

Vimeo Create is built to make it easy for small businesses to design, create and share custom videos across multiple channels.