Latest—
Best Practices For Building An Online Writing Portfolio
Consider using a website with templates specifically designed for freelance writing portfolios.
What Is Penetration Testing?
Penetration testing is a best practice for regularly testing your cybersecurity defenses against evolving threats.
How to File an Insurance Claim for Your Business
In the unfortunate event that you need to file a business insurance claim, here are the steps you need to take to improve your chances of getting compensated.
Creating Personalized Campaigns: A Data-Driven Approach to SMB Marketing
Use your data to improve customer segmentation and create more targeted marketing campaigns that resonate with your audiences.
What Are Marketing Personas?
Marketing personas are fictional customer profiles that help you better target your marketing messaging and outreach.
How to Spring Clean Your Business
Spring cleaning can boost motivation and help your business run more efficiently. Here’s how to do it.
Sources of Customer Data
Here’s how to find first- and second-party data and leverage it to grow your business.
How to Protect Your Customer Data
While small business owners are getting smarter about protecting customer data, cyber criminals are too. Stay up to date with the latest strategies for securing your valuable information.
How to Get to Know Your Customers Better
It’s not enough to conduct a survey every so often. Engage with customers regularly to understand what they value.
The Role of Social Media Analytics in Small Business Marketing
Social media analytics can power product development, better brand messaging, and improved customer service. Here’s how.
