Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
START » STRATEGY

What Is a Product Market Grid?

A product market grid, or Ansoff Matrix, allows small business owners to visualize how their business can grow next.

RUN » TECHNOLOGY

How to Choose a Third-Party IT Provider for Small Business

Finding a managed service provider to help with your small business IT is worth the investment.

RUN » TECHNOLOGY

When Should You Outsource IT? Here's What to Consider

Not sure whether or not to outsource your IT? Ask yourself these three questions.

RUN » HUMAN RESOURCES

What to Know About Second Chance Hiring

There’s a massive pool of untapped talent that small businesses can benefit from using second chance hiring. Here’s how to do it.

START » STRATEGY

How to Create a Prototype

Prototypes can be used to test a new idea, recruit investors or get customer feedback before launching to a wider market.

START » STRATEGY

How to Estimate How Much Inventory You Need

Getting your inventory levels right is a tricky balance. Here are some ways to estimate how much inventory you need on hand without overstocking.

RUN » BUSINESS FINANCING

Terms You Should Know Before Pitching Investors

Walk the walk and talk the talk to get on the same page as potential investors and make your opportunity sound exciting.

GROW » MARKETING

How to Use Vimeo to Promote Your Business

Vimeo Create is built to make it easy for small businesses to design, create and share custom videos across multiple channels.

RUN » HUMAN RESOURCES

How to Train Your Employees for New Jobs

By upskilling your existing workforce, you can create a stronger work culture, retain great talent and save on recruiting costs.

GROW » MARKETING

How to Conduct a Small Business Survey

A small business survey can give you deeper insight from your customers and employees to bring you to the next level of success.