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CUSTOMERS
How to Keep Customers During the Coronavirus Outbreak
Even if you need to close due to health and safety concerns, there are ways to keep serving your customers during the coronavirus outbreak.
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STRATEGY
COVID-19 Pandemic: Immediate Steps Businesses Can Take
Here are the top CDC-recommended tips that small business owners can take to mitigate risk, protect employees and support customers during the COVID-19 pandemic.
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STRATEGY
Intellectual Property Rights: A Guide for Business Owners
Your intellectual property is one of your most valuable assets. Learn how to protect it properly to give your business a competitive advantage for years to come.
GROW
MARKETING
How to Offer Gift Cards at Your Business
Gift cards are one way businesses are generating revenue during the coronavirus outbreak. Here's how to offer them at your business.
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STRATEGY
Small Businesses Trends to Watch in 2020
Some trends come and go, but these eight changes in customer and employee behavior are here to stay. It’s time your business got on board.
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STRATEGY
Does Common Law Cover Intellectual Property?
Is your intellectual property protected under common law? The short answer: no. Make sure you protect your business’s valuable IP appropriately depending on what you own.
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TECHNOLOGY
Mobile POS Systems: A Guide on How to Choose
Ready to track sales or process payments from inside or outside your store? Learn how to choose a mobile point of sale (mPOS) system.
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HUMAN RESOURCES
How & When to Conduct Employee Reviews: A Guide
Employee reviews help keep your team stay motivated, productive and engaged with their work. Ensuring an effective approach makes reviews meaningful and helpful.
GROW
MARKETING
Setting Up a Customer Loyalty Program for Your Business
Customer retention is directly linked to profit. Here’s how to thoughtfully use rewards and discounts to keep your best customers coming back for more.
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BUSINESS FINANCING
Financing Strategies for Every Stage of Business Growth
Bootstrapping, seed funding, equity crowdfunding, Series A: You may recognize these terms as different financing options, but how do you know which are available to your business venture?
