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Forecasters on 5 Key Consumer Trends for the Year Ahead
Expert trend forecasters look at big picture shifts in consumer attitudes and brand innovation to understand how companies can prepare to drive business throughout the year.
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4 Trend-Driven Ways Brands Are Tapping Personalization for Growth
Innovative startups to established players — from Gobble meal kits to Amazon — are relying on customized experiences and a human touch to win over new consumers.
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Inside How 3 Scaling Startups Cracked Walmart, Target, and Ulta
Executives from condiment brand Fila Manila, skincare disruptor BYOMA, and Bean Box coffee on adding color and newness to mass retailers’ shelves and identifying sustainable growth strategies, too.
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Crate & Barrel’s Spinoff Chain Bets on Text Messaging to Drive Holiday Sales
CB2’s SVP of Marketing shares the home retailer’s mobile-centric gameplan for the season.
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How WOC-Owned Startups Are Tapping the U.S. Women’s Market for Growth
Founders are leaning on purpose-led, conscious consumption in the competition to win wallet share of female consumers.
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Growing Brands Share 6 Customer Acquisition Strategies That Work
Startup executives across categories share insights and advice on driving sustainable growth even in an uncertain business landscape.
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THE LEAP
AriZona CEO: How the Tea Brand’s Foray into Snack Food Revealed Its Next Growth Opportunity
Careful experimentation and a deep knowledge of its customer base helped the beverage brand ace an entirely new product category with an inflation-resistant pricing strategy.
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3 Startups Staying True to Their Roots While Expanding
Founders from three very different brands, from frozen food to skin care, on building a multichannel business strategy into their operations from the start.
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Scaling Startups Share Their Playbooks for B2B Growth
Leaders from three very different companies reveal strategies for business-to-business success.
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How 3 Startups Achieved Growth Through Great Customer Experiences
Whether developing a new service app or a consumer product, offering immersive experiences (with a local twist) can be key to unlocking a return on investment, founders said.