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LAUNCH PAD
How the Wellness Industry Is Changing During the Pandemic
The pandemic is remaking the $4.5 trillion business, fueling the rise of telemedicine, at-home fitness and digital therapy, while redefining consumers’ definition of health and well-being, too.
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THE LEAP
How Truff Hot Sauce Got Started on Instagram
Inside the social-first strategy powering Truff, the viral ‘luxury’ condiment and a top-selling hot sauce on Amazon.
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THE LEAP
How Woman-Owned Copper Cow Coffee Is Disrupting the Coffee Industry Amid COVID-19
CEO Debbie Wei Mullin reveals how this Vietnam-meets-California brew is soaring amid COVID-19 lockdowns — and drawing hard-won investor dollars with a little female grit.
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LAUNCH PAD
Benchmark Wine Expands Its DTC Business Amid Coronavirus
Benchmark Wine, a haven for collectors of rare wines, is leveraging the unprecedented e-commerce boom to expand its direct-to-consumer business to a wider audience.
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THE LEAP
Meet the Startup Offering Stem Cell Therapy for Pets
Flush with $11 million in funding, the founder of DogVaycay is now tapping into the growing business of pet health tech.
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THE LEAP
Pattern Brands Gears Offerings Toward Quarantined Consumers
How brand whisperer Gin Lane transformed into a (renamed) DTC holding company, with home and kitchenware sites that serve the nation’s homebound moment.
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LAUNCH PAD
How Businesses Are Pivoting to Cater to Homebound Customers
Consumption looks much different than it did just months ago, and brands that sell home goods and fitness equipment to video games are racing to deliver on post-COVID-19 priorities.
GOOD COMPANY
THE LEAP
Stella & Dot Is Pivoting Its Home-Selling Model to Spur Growth
Founder Jessica Herrin on the brand’s new strategy, and how fortuitously, a pre-COVID 19 pivot to social selling is girding the business to weather the crisis.
GOOD COMPANY
THE LEAP
The Rise of Telehealth: Interview With PlushCare CEO
How one digital health care startup is bringing care online in a moment of pandemic-fueled crisis.
GOOD COMPANY
LAUNCH PAD
Anticipated Business Trends Post-Coronavirus
Expert prognosticators take a future-forward look at our potential post-COVID-19 new normal: ‘At times of crisis we see innovation flourish.’