Jessica Elliott

CONTRIBUTOR

About Jessica

Jessica is a writer and business consultant specializing in tech, marketing, and small business operations. She dives deep into research and trends while writing compelling content that helps business leaders make strategic decisions. Along with writing for CO, she works with brands, such as Investopedia and U.S. News.

Latest—
RUN » HUMAN RESOURCES

How to Give Employees Part Ownership in Your Company

Want staff to have a personal investment in your business? Start by choosing a broad-based worker ownership or stock options model.

START » STRATEGY

How to Create a Business Partnership

Are you tired of carrying the load of running your small business alone? Learn how to start a business partnership and get ready to walk a little lighter.

RUN » FINANCE

What Is Your Business Worth? How to Calculate Business Valuation

The economic value of your company matters to leaders and interested third parties. Learn how to choose the proper business valuation for your needs.

RUN » BUSINESS FINANCING

What Is Cost of Equity, and How Do You Calculate It?

When investing in a business project or opportunity, you need to see a return worth the risk. Learn how the cost of equity influences your decision.

RUN » HUMAN RESOURCES

How to Balance Return to Work With Employee Demands

Are you facing pushback on your return-to-work deadlines? Explore ways to handle conflicting interests and navigate change.

RUN » BUSINESS FINANCING

How to Choose an Investor for a Small Business

Need funding for your small business? Keep these points in mind when selecting an investor.

RUN » FINANCE

What Is ROI? How to Calculate Return on Investment

Profitability metrics increase visibility into your financial health, marketing tactics, and more. Here’s how to measure your return on investment (ROI).

GROW » MARKETING

5 Social Media Hacks for Busy Entrepreneurs

Boost your social media marketing efforts with these time-saving tips.

GROW » CUSTOMERS

What Is a Churn Rate?

Are you on track to hit your goals, or is customer attrition holding you back? Use the churn rate metric to see where you stand.

GROW » CUSTOMERS

How to Improve Your Customer Churn Rate

Lower attrition can increase your profitability and growth rates. Explore seven ways to reduce churn and boost your business.