by U.S. Chamber of Commerce
  • Start

    Everything that you need to know to start your own business. From business ideas to researching the competition.

    Start
  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

    Run
  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
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Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. Previously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—
GOOD COMPANY » LAUNCH PAD

Big Brands Explain Consumers' Demand for Comfort and Safety
Consumers are seeking out trusted brands, rewarding companies that understand their needs now — like stuffed animals donning masks, said executives from Kellogg’s and Family Dollar to Random House.
READ
GOOD COMPANY » THE LEAP

Target CEO: How Protests & COVID-19 Are Changing Retail
Brian Cornell says the nation’s eighth largest retailer — and the entire industry — must drive change and say ‘enough’ to racial injustice.
READ
GOOD COMPANY » LAUNCH PAD

How 3 Startups Are Altering the Traditional Wedding Industry
The $75 billion wedding industry was ripe for disruption before the COVID-19 pandemic hit. Innovators Anomalie, Bloomerent and Manly Bands are betting there’s still ample opportunity to do just that.
READ
GOOD COMPANY » THE LEAP

Yahoo's Business Maker Sees Spike Amid Coronavirus Pandemic
Yahoo launched its Business Maker platform last fall and has seen demand for new websites surge.
READ
GOOD COMPANY » LAUNCH PAD

Kraft Heinz's Venture Fund Invests in New Food Technologies
Robot-powered micro-fulfillment centers that will revolutionize grocery delivery, lab-grown cheese and cashierless checkout are among the startups the food giant’s Evolv Ventures arm is betting on.
READ
GOOD COMPANY » THE LEAP

Interview With Lyft's Chief Strategy Officer on Innovating Post-Coronavirus
Raj Kapoor shares insights on creating a rapid-response corporate culture, and reveals how his personal experience with COVID-19 led to the creation of a site to aid clinical trials.
READ
GOOD COMPANY » LAUNCH PAD

Macy's, Verizon, and Ulta Beauty Implement Safe Reopenings
How three major retail chains are reopening their stores and reconnecting with customers — at a social distance.
READ
GOOD COMPANY » THE LEAP

Entertainment Company Main Event Pivots Its Business Virtually
How the Dallas-based entertainment company generated a wealth of good will, and learned new ways of connecting with customers through Instagram Live events and celebrity shoutouts.
READ
GOOD COMPANY » THE LEAP

Mastercard Marketing and Cybersecurity Mentorship for Female Entrepreneurs
A look at the strategies designed to aid small businesses navigating COVID-19 and beyond, as they pivot online and look for new ways to reach customers.
READ
GOOD COMPANY » LAUNCH PAD

How Local Stores Are Moving to Selling Online
As customers moved en masse to online shopping, some stores were ready for them.
READ

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1615 H Street, NW
Washington, DC 20062

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