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Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. Previously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—
GOOD COMPANY » LAUNCH PAD

Coronavirus Is Causing Brands to Adjust Their Digital Strategies
Communication, delivering virtual experiences and staying true to your message are key, the brands said.
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GOOD COMPANY » LAUNCH PAD

Sales Techniques to Change Due to Coronavirus Hygiene Concerns
Retailers will have to rethink their favorite sales techniques as consumers become more concerned about hygiene amid COVID-19.
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GOOD COMPANY » LAUNCH PAD

Changes in Consumer Buying After Coronavirus Pandemic
More online grocery orders, more buying in bulk and more virtual store experiences are some of the likely changes.
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GOOD COMPANY » LAUNCH PAD

Predictive Analytics Boosts Customer Service at Reputation.com
The site is looking to take its reputation management services to new heights with data analytics designed to predict potential customer service issues.
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GOOD COMPANY » THE LEAP

Strong Roots Takes Plant-Based Foods From Ireland to the US
The Irish food brand built a multi-million-dollar business in Ireland and the United Kingdom with its fresh approach to frozen vegetables. Now it’s looking to expand here.
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GOOD COMPANY » LAUNCH PAD

How the Micro-Experience Trend Fuels Customer Engagement
Brick-and-mortar brands from Canada Goose to Drybar are offering consumers new ways to interact with products and services, adding experiences scaled small enough to be offered in multiple locations.
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GOOD COMPANY » THE LEAP

Interview With Ron Johnson, Founder of Enjoy
After success at Target and Apple’s stores, and a failed attempt to turn around J.C. Penney, Ron Johnson says he’s now delivering a new kind of customer experience: the ‘mobile retail store.’
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GOOD COMPANY » THE LEAP

Eataly Strives for Customer Engagement In-Store and Online
Along with opening stores worldwide, the new Global CEO of Eataly wants to bring the experience of shopping in an authentic Italian market to your phone by enhancing its online offerings.
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GOOD COMPANY » THE LEAP

Artsy Is Making Art Collecting More Achievable
The online art platform was created to give galleries a virtual showcase and help them connect to buyers. Its new CEO wants to make it easier to click on a painting and buy.
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GOOD COMPANY » THE LEAP

Top Business Lessons From Gwyneth Paltrow on Building Goop
The actress-turned-CEO/founder of the $250 million lifestyle brand shared advice about learning from mistakes and leaning into criticism and disagreement with an audience of retail executives.
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