by U.S. Chamber of Commerce
  • Start

    Everything that you need to know to start your own business. From business ideas to researching the competition.

    Start
  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

    Run
  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
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Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. Previously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—
GOOD COMPANY » LAUNCH PAD

How Major Retailers Are Fueling the Resale Trend
Dozens of digital startups are fueling ‘recommerce,’ the fastest-growing category in fashion retail, as traditional merchants are looking at the potential of the pre-owned market.
READ
GOOD COMPANY » THE LEAP

How Rent the Runway Thrives on Word-of-Mouth Marketing
RTR's COO explains how ‘good old-fashioned word-of-mouth’ helped the clothing rental company grow from startup to unicorn status.
READ
GOOD COMPANY » LAUNCH PAD

How Mattress Brand Purple Connects With Customers
As a startup, mattress brand Purple made a name for itself with its humorous videos. Now it’s looking to find new and better ways to connect with customers.
READ
GOOD COMPANY » LAUNCH PAD

Can You Buy Customer Loyalty?
Experiences, engagement and creating a compelling story for your brand does more to win lifetime love from customers than discounts and coupons, according to loyalty executives.
READ
GOOD COMPANY » THE LEAP

Facebook Marketplace Holds New Opportunities for Businesses
Facebook Marketplace is changing how car dealerships, realtors and retailers connect with customers. It’s all about finding consumers where they spend a lot of their time — on social media.
READ
GOOD COMPANY » THE LEAP

Macy’s Blends Online and In-Store Experiences
The nation’s largest department store chain is using technology to change the way it sells perfume and hoping to improve the customer experience in the process.
READ
GOOD COMPANY » THE LEAP

Best Buy Targets Tech-Savvy Senior Market
America is getting older, and companies, including the nation's leading electronics chain, are investing in new products and services to help the elderly remain in their homes.
READ

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Designed for business owners, CO— is a site that connects like minds and delivers actionable insights for next-level growth.

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Washington, DC 20062

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