by U.S. Chamber of Commerce
  • Start

    Everything that you need to know to start your own business. From business ideas to researching the competition.

    Start
  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

    Run
  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
Subscribe to our Newsletter Attend an Event About Us

Looking for your local chamber?

Chamber Finder

Interested in partnering with us?

Media Kit
CO- logo

Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. Previously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—
GOOD COMPANY » THE LEAP

Macy’s Is Investing Millions to Nurture Diverse Entrepreneurs
Matt Bergantino shares how the department store chain is offering underrepresented businesses access to funding, mentorship, and the opportunity to be a supplier to national retailers.
READ
GOOD COMPANY » THE LEAP

GoodwillFinds: 121-Year-Old Resale Business Expands Its Online Reach
Matthew Kaness shares how he’s building a new e-commerce identity for one of the oldest names in secondhand shopping.
READ
GOOD COMPANY » THE LEAP

Paperless Post CEO on Tapping New Tech to Reach Customers
CEO shares how the brand used pandemic down time to boost innovation, reimagine its future, and generate ‘tremendous growth.’
READ
GOOD COMPANY » LAUNCH PAD

Strategies Retailers Are Using to Drive Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
READ
GOOD COMPANY » LAUNCH PAD

How AI Is Changing How Marketers Sell Everything
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
READ
GOOD COMPANY » THE LEAP

Walgreens Adds Round-the-Clock Delivery to Boost Customer Engagement and Loyalty
The national pharmacy and retail chain has expanded its same-day deliveries to 24 hours a day, as customers demand convenience.
READ
GOOD COMPANY » THE LEAP

How Economy Candy Sweetened Its Success Using Social Media
The 85-year-old family business is reaching customers nationwide, thanks to innovations by its third-generation, millennial owners.
READ
GOOD COMPANY » THE LEAP

Eyewear Company MOSCOT Sets Its Sights on Global Expansion
The business that was born on Manhattan’s Lower East Side more than 100 years ago is now telling its story, and winning customers around the world.
READ
GOOD COMPANY » THE LEAP

How Amazon’s Holiday Growth Strategy Targets Small Businesses
The world’s largest online marketplace has added features to help SMBs boost their sales this holiday season, Keri Cusick, Director of Small Business Empowerment, tells CO—.
READ
GOOD COMPANY » THE LEAP

How Wix Is Growing Its Business by Helping Small Businesses Grow Theirs
The website development platform, which saw a surge of activity during the pandemic, is focusing on helping all types of small businesses adapt to an increasingly omnichannel world.
READ