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THE LEAP
5 Licensing Lessons from The Multimillion-Dollar Smiley Company CEO
Nicolas Loufrani, who gave the iconic Smiley Face brand—now feting its 50th anniversary with designer collections in major department stores—a second life, shares insider tips to winning at licensing.
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THE LEAP
Yelp Adds Keyword Boosting Tool to Help Businesses Target Ads
The online review site’s new feature lets restaurants, service providers and other businesses direct their ad dollars at consumers who are the most likely to make a purchase.
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LAUNCH PAD
Retail Tech Innovations Aimed at Pandemic-Changed Shoppers
While big retailers are taking the lead in testing drones, driverless vans and other innovations, the goal of the startups behind the tech is to become essential for businesses of all sizes.
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THE LEAP
How Everyday Humans Went From Startup to 700 Target Stores
The founder of Everyday Humans reveals the critical lessons learned while making the transition to big-box retail.
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LAUNCH PAD
Slow Fashion Trend Creates Opportunities for Entrepreneurs
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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LAUNCH PAD
5 Consumer Trends to Know in 2022
The pace of change triggered by the pandemic isn’t slowing down, retail leaders say. Survival depends on knowing what customers want, and reacting quickly.
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THE LEAP
How 1-800-Flowers Changed Its Corporate Gifting Strategy to Monetize the Remote Workforce Trend
The gifting conglomerate that also owns Harry & David has added a new B2B platform that businesses large and small can use to maximize employee and client appreciation programs.
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LAUNCH PAD
Retail Executives Share Growth Strategies This Holiday Season
The holidays are a key time to share your brand’s core message and innovations with customers, according to six executives from top consumer brands.
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THE LEAP
Retailer Joann Rethinks About Customer Service While Reinventing Its Stores
As the fabric and crafting retailer embarked on an ambitious project to reinvent its stores, it first had to listen to what its customers were saying.
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LAUNCH PAD
What Small Businesses Can Learn From Big Retailers' Holiday Strategies
Consumers will be in a spending mood this coming Black Friday weekend, but competition for their attention — and dollars — is tougher than ever. Here’s how merchants are reeling them in.
