by U.S. Chamber of Commerce
  • Start

    Everything that you need to know to start your own business. From business ideas to researching the competition.

    Start
  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

    Run
  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
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Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. Previously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—
GOOD COMPANY » LAUNCH PAD

Valentine's Day Illustrates How Brands Now Market to Singles
E-commerce has made it easier than ever for companies to abandon a one-size-fits-all message and court solo consumers.
READ
GOOD COMPANY » THE LEAP

Saks Embraces Tech to Find Success During the Pandemic
The legacy luxury retailer got a pleasant surprise during the pandemic: Its customers still wanted to buy designer clothes and shoes.
READ
GOOD COMPANY » LAUNCH PAD

How Staying True to Core Values Can Guide Brands During a Crisis
Plus-size fashion startup Henning and emergency prep brand JUDY had to react quickly to the unexpected when the pandemic changed their plans.
READ
GOOD COMPANY » THE LEAP

Moosejaw Aims to Drive Growth With a Broader Base of Outdoor Enthusiasts
The company believes inclusivity is the key to welcoming and supporting the next generation of campers, hikers, backpackers and climbers.
READ
GOOD COMPANY » LAUNCH PAD

Facebook Creates New Social Selling Tools for Small Businesses
The Facebook Shops platform lets merchants leverage social media connections to drive sales, and also fuels the site’s long-term growth strategy.
READ
GOOD COMPANY » THE LEAP

Hippie Snacks Takes a Measured Approach to U.S. Expansion
The natural foods company hopes to stand out in a crowded marketplace by creating new categories of better-for-you snacks.
READ
GOOD COMPANY » LAUNCH PAD

Pandemic Boosts Digital Gifting This Holiday Season
The gifting industry has been viewed as ripe for digital disruption for the past decade, but the pandemic and shifting consumer needs are helping these companies gain traction.
READ
GOOD COMPANY » THE LEAP

JibJab’s Responds to Pandemic With Quarantine Birthday Card
The viral video pioneer is returning to its roots with more timely content, but users remain the stars of its funny messages.
READ
GOOD COMPANY » THE LEAP

Fernish CEO Discusses Successful Pandemic Pivot
The rental startup revamped its supply chain to double its home office and décor items while adding TVs and plants, as Americans began spending more time at home.
READ
GOOD COMPANY » THE LEAP

Self-Care Trend Fuels Growth for Amazing Lash Studio
The demand for above-the-mask beauty and the desire for affordable luxury — even during a pandemic — are driving one of the fastest-growing franchising trends.
READ

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Washington, DC 20062

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