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Mark Hamstra

CONTRIBUTOR

About Mark

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years with Supermarket News, most recently as content director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor for other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News. \nAreas of expertise include:\n• Company financial performance\n• Technology deployments\n• Supply chain strategies\n• Product marketing, merchandising and procurement\n• Retail real estate, design and construction\n• Labor issues

Latest—
GOOD COMPANY » LAUNCH PAD

How Companies Are Implementing Virtual Product Sampling
Companies from Kraft Heinz to Triple Coffee across multiple consumer goods categories, including wine, coffee and household products, lean into the power of online tasting and sampling experiences.
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GOOD COMPANY » LAUNCH PAD

How Tech Help Johnson & Johnson Achieve Its Pandemic Business Goals
The crisis fueled a digital transformation across industries to boost operating efficiencies, and the healthcare company was no exception.
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GOOD COMPANY » LAUNCH PAD

Nestle Toll House Rolls Out Avatars to Enhance User Experience
Meet artificial-intelligence-powered avatar ‘Ruth,’ who answers baking questions and is designed to create a personalized user experience that sets the brand apart from competitors.
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GOOD COMPANY » LAUNCH PAD

Greeting Card Startup Lovepop Uses Inventory Technology to Boost Growth
How digital operations technology helped Lovepop slay product demand, turn a profit and log 44% growth in annual sales.
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GOOD COMPANY » LAUNCH PAD

How Big Brands Are Rethinking Supply Chain and Fulfillment
Innovative new models for getting product to customers emerged as brands began to rethink their supply chains.
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GOOD COMPANY » THE LEAP

S'well Partners With Vitamin Company New Chapter for Growth
A collaboration with vitamin company New Chapter could provide a template for future revenue streams, says CEO of the sustainable brand.
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GOOD COMPANY » THE LEAP

How Pet Products Company Chewy Is Repositioning Its Brand
A focus on innovation, like the launch of ‘Connect with a Vet,’ has helped the brand reposition to chase a bigger share of the $99 billion pet market.
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GOOD COMPANY » LAUNCH PAD

How Chipotle's CRM Takes Customers on Personalized Food Journeys
Emails are populated with messages that serve the customers’ needs and reflect the company’s sustainable brand mission.
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GOOD COMPANY » THE LEAP

JUNIPERunltd Offers New Approach to Multibillion-Dollar Adaptive Market
Backed by Frye's brand manager and Disney's licensee, Global Brands Group seeks to offer engaging content and well-designed products in a new online resource for persons with disabilities.
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GOOD COMPANY » THE LEAP

Neighbor Brings Airbnb-Style Marketplace to Self-Storage
The peer-to-peer space-sharing platform accelerates growth during pandemic, backed by new investors and veteran expertise.
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