Latest—
How Big Brands Leverage Customer Reviews to Increase Sales
Backpack maker JanSport, underwear brand MeUndies, and La Colombe Coffee Roasters are among the companies tapping tech tools to optimize consumer review content to deliver results.
How 3 Companies Are Monetizing the Street Food Trend
CPG brands and founder-led startups are packaging grocery items inspired by authentic global dishes previously available only from local street vendors, food trucks, and restaurants.
Mastercard Tools Fueling Small Business Growth
North America Small Business Lead Ginger Siegel on helping SMBs meet the demands of an evolving digital business climate — from offering online payment solutions to tools that thwart cyber fraud.
How Gopuff is Unlocking New Revenue Streams
Diverse brands from Apple to Noom are courting Gopuff’s customers via ads on its app, as ‘retail media networks’ gain popularity as a marketing vehicle for businesses.
Six Flags is Elevating the Theme Park Experience Using Amazon-Powered Tech
Its new Quick 6 retail store will be first theme park venue to deploy Amazon-powered cashierless checkout to reduce lines amid ‘the attention economy.’
Loyalty Programs Evolve to Deliver Experiential Rewards
A cross section of brands’ revamped rewards strategies rely on elevated perks to woo today’s consumers.
Security Experts on How SMBs Can Protect Customer Data From Cybercriminals
Execs share the key safeguard measures and employee training necessary to thwart hackers amid the growth of e-commerce and other digital touchpoints.
Constant Contact Wants to Help SMBs Monetize Content Via AI
Chief Product Officer for the marketing technology company on vastly simplifying campaign creation for small businesses across email, text, and social media.
How 3 Brands Tapped Technology to Slay Inventory Overhang and Save Millions
Snow Cosmetics teeth whitening kits, Freedom Rave Wear fast fashion, and KOS organic protein powder have freed up cash by optimizing inventory and avoiding costly liquidations—while generating sales.
GOOD COMPANY
THE LEAP
American Express Business Blueprint Is Designed to Help SMBs Grow
Brett Sussman on how its ‘digital one-stop shop’ for small businesses’ financial needs offers cash-flow visibility, enabling smart decision-making during challenging economic times.
