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Mark Hamstra

CONTRIBUTOR

About Mark

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years with Supermarket News, most recently as content director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor for other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News. \nAreas of expertise include:\n• Company financial performance\n• Technology deployments\n• Supply chain strategies\n• Product marketing, merchandising and procurement\n• Retail real estate, design and construction\n• Labor issues

Latest—
GOOD COMPANY » LAUNCH PAD

How Innovation-Driven Startups Reached Profitability
Alcohol disruptor Bartesian, bedding startup Bed Scrunchie, and livestream platform CommentSold discuss hiring, marketing, sourcing, and wearing multiple hats to drive their companies’ success.
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GOOD COMPANY » LAUNCH PAD

Business Advice From TikTok, Glossier and Twitter Execs
Business leaders — including beauty industry icon Bobbi Brown — share best practices for networking and sharing content on social media to obtaining financing.
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Coworking Companies Cater to Post-Pandemic Workplace Trends
New business models emerge as workers shun the five-day office routine in favor of more flexible scheduling, less commuting, and spaces closer to home.
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GOOD COMPANY » LAUNCH PAD

Why Brands Are Investing in Digital Out-of-Home Advertising
Marketers ranging from McDonald’s and Fresh Direct to Lasik MD leverage the flexibility and measurement capabilities of outdoor ad tech to turn more brand messaging into sales.
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GOOD COMPANY » LAUNCH PAD

How Marketers Optimized QR Codes to Drive Engagement and Sales
Brands leverage the pandemic-fueled popularity of the scannable barcodes to enable contactless consumer payments and a more experiential shopping journey.
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GOOD COMPANY » LAUNCH PAD

Emerging Marketing Trends That Can Help Grow Your Business
Real-time loyalty offers and AI-driven content are among the marketing trends that businesses need to consider to thrive, experts told CO—.
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GOOD COMPANY » LAUNCH PAD

Startup CEOs Share the Trends Driving Their Success
Leaders of Club Feast, Castiron and Gobble detail how their businesses have evolved to build market share in a post-pandemic landscape and plans for growth.
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GOOD COMPANY » LAUNCH PAD

Top Supply Chain Tips from Inventory Management Experts
Experts from companies that support the flow of goods for Macy’s, Sephora, Dollar Tree, CVS and others highlight solutions to current challenges.
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GOOD COMPANY » LAUNCH PAD

How 3 Startups Are Accelerating Business in 2022
PetPlate, Vejii and Buyk are positioning themselves to leverage emerging consumer trends in sustainable food to ultra-fast delivery that they say will drive their businesses in the year ahead.
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