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LAUNCH PAD
How Big Brands Are Using Certain Pricing Strategies to Drive Business
Pricing experts that work with companies from Sally Beauty to Eventbrite share how brands are changing their game plans to counter inflation and supply chain pressures.
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Last-Mile Delivery Services Seek to Meet Pandemic-Fueled Consumer Demand
Retailers from Walmart and Amazon to disruptors like UberConnect and Gopuff, along with traditional carriers, are expediting order fulfillment in a COVID-changed delivery landscape.
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How to Drive Customer Loyalty: Enthusiasm & Personalized Marketing
Execs from FTD, Beachbody and NEST New York reveal what’s key to unlocking consumer devotion today.
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Startups Drive Holiday Sales Through E-Commerce & Sustainability
Toy disruptor CAMP, livestream platform buywith and bamboo toilet paper startup Cloud Paper are counting on pandemic-influenced trends to bring cheer to their gift-giving businesses this year.
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MARKETING
5 Retail Trends to Tap Into on Small Business Saturday
Embracing social media and digital marketing opportunities, gathering first-party data, and exploring trends such as retro fashion are among the sales-driving tips from retail experts.
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STRATEGY
Boost Small Business Saturday Sales With Tips From Big Retailers
Retailers from Dick’s Sporting Goods to Wayfair offer lessons to make the most of the holiday.
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STRATEGY
How to Make the Most of Small Business Saturday
Small Business Saturday provides retailers with opportunities to drive sales and attract new customers.
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LAUNCH PAD
How Startups Are Monetizing the Booming Food Waste Business
Tech platforms Misfits Market, Too Good to Go and Goodr connect food companies with opportunities to divert their waste and improve their bottom lines at the same time.
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How Retailers Are Revamping Recruiting in a Tight Labor Market
Merchants including Walmart, Macy’s and CVS are looking beyond wages to attract talent in a competitive environment, offering flexible schedules and gym memberships to career advancement training.
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Tech Startups Monetize Pandemic-Fueled ‘Buy Local’ Movement
COVID-19 has spiked consumer demand for local and American-made products, and these companies, backed by investors like Mark Cuban, are making it easier to buy them.