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THE LEAP
How the Pandemic Helped Frozen Yogurt Startup Yasso Boost Sales
The red-hot frozen novelties category grows as the pandemic inspires consumers to scoop up healthier treats.
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LAUNCH PAD
Brands Like Joybird Are Revamping Their Consumer Ad Strategies
To break through online advertising clutter, brands embrace data-driven, ‘out of the box’ consumer messaging strategies.
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LAUNCH PAD
Big Brands Court Gen Z With Inclusive Messaging and ‘Realness’
Aerie, Dick’s Sporting Goods and Doritos are tapping a targeted marketing playbook to appeal to this generation of consumers.
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LAUNCH PAD
How Startups Bookshop.org, New Masters Academy and FitVine Wine Achieved Profitability
The founders of Bookshop.org, New Masters Academy and FitVine Wine on leveraging their unique positions in the marketplace to reach a coveted business milestone: profitability.
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LAUNCH PAD
How Brands Like Barbie & Looney Tunes Are Monetizing Licensing
Marketers of everything from toys to T-shirts tap NFTs, social causes and DTC sales to grow business and win over today’s consumers, which could help connect smaller brands to bigger audiences.
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LAUNCH PAD
Restaurant Owners Discuss Ways to Solve Labor Challenges From COVID-19
Digital ordering, streamlined operations and a focus on providing a desirable work environment are helping the industry weather the staffing crunch, executives said.
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LAUNCH PAD
How the Pandemic Helped Brands Discover New Revenue Streams
Digital platforms that offer DTC, B2C and B2B sales pipelines appear to have staying power for some brands.
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LAUNCH PAD
How Brands Use Tech to Facilitate Order Management & Reduce Labor Costs
As e-commerce sales surge, B2C and B2B businesses are automating ordering tasks, freeing up employee time for customer service, social media marketing and more.
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LAUNCH PAD
Indoor Farming Businesses Meet Growing Demand for Local Produce
High-tech greenhouse startups are supplying crops to local supermarkets and restaurants as consumers increasingly crave locally grown food.
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LAUNCH PAD
Preventative Care Emerges as Lucrative Niche in Booming Pet Business
Pet products reached $100 billion for the first time amid increased ownership during the pandemic, driving up sales of health monitoring cat litter to CBD-infused dog treats.
