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How Data Is Helping Brands Recover Millions Lost to Product Returns
Retailers are leveraging analytics to optimize their product design and merchandise mix, aiming to mitigate the $106 million cost incurred every year when shoppers return goods.
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Unexpected Tips for Growing Your Business
Executives from S’well, Jersey Mike’s, Verizon and Toshiba share insights on the seemingly questionable strategies that yielded tangible benefits for their companies and customers.
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How Virtual Events Have Changed In-Person Business Conferences
In-person events were decimated in 2020 due to COVID-19, but many conference organizers are optimistic about the enthusiasm for their return.
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Executives from Kate Spade, Chico’s Explain Optimizing Gift Sales
Brands cite opportunities in gifting services, last-minute solutions and social cause tie-ins to drive business.
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THE LEAP
Vera Bradley Builds Customer Community With ‘Micro-Influencers’
The company known for its iconic quilted bags is leveraging ‘brand ambassadors’ to reach local shoppers, tapping the playbook of the bracelet startup it acquired in 2019.
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Delivery-Only Model Drives Newfound Business for Restaurant Brands
Building on a pandemic-fueled trend, brands including Brinker, Denny’s and Applebee’s expand off-premises dining with new ‘virtual’ concepts that are churning sales and fattening profit margins.
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How Technology Is Powering Holistic Nutrition Trends
'Functional' foods gain pandemic-fueled traction, as retailers such as Kroger, Thrive Market and Walgreens move to deliver personalized wellness in the grocery aisle.
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Brands Rethink Pricing Strategies to Boost Profits
Optimizing sales and promotions via tech will be a key goal for businesses going forward to price right and maximize margins.
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Marketing Tactics That Help Businesses Win Customer Loyalty
For businesses seeking to turn consumers into devotees, next-gen loyalty trends incorporate brand values, experiential rewards and forge emotional connections.
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How Covalent Uses Blockchain Technology to Attract Consumers
Accessories brand Covalent uses verifiable sourcing technology to trace the origins of its products and prove environmental benefits to consumers, who are hankering more for eco-friendly goods.
