Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
START » STRATEGY

Unique Holiday-Focused Small Businesses

These companies go above and beyond the usual holiday season marketing promotions and put the most wonderful time of the year at the core of their business.

START » STARTUP

Guide for Young Entrepreneurs

Plenty of students have launched successful businesses, but the journey comes with unique challenges that young entrepreneurs must be prepared for.

GROW » SALES

How to Get Out of a Sales Slump

Stuck in a sales slump? Try one of these expert-recommended strategies to turn your numbers around.

RUN » HUMAN RESOURCES

How to Create a Positive Workplace Culture

A strong, engaging workplace culture is key to keeping employees happy and motivated. Here's how to build one that works.

START » STRATEGY

Business Advice from 'Shark Tank' Investor Daymond John

The "Shark Tank" star and entrepreneur shares his success secrets including knowing how much you need to start your business.

START » STRATEGY

Business Advice from Military Veteran Entrepreneurs

As current and former military service members, these entrepreneurs offer their best advice for fellow veterans who want to start a business.

GOOD COMPANY » GROWTH STUDIO

Successful Veteran-Owned Small Businesses

Military veterans are well-suited to entrepreneurship, and these 12 successful businesses owned by current and former members of the armed forces prove it.

GROW » MARKETING

Top 8 Business Development Skills

Want to improve your business development skills? Focus on honing these essential traits.

START » STRATEGY

Pros and Cons of Business Partnerships

Want to start a business with a partner? Entrepreneurs shared their insights on the pros and cons of business partnerships.

GROW » MARKETING

Examples of Inbound Marketing Campaigns

Many businesses are shifting their attention to inbound marketing efforts. Here are some examples of successful campaigns to inspire you.