Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
GROW » MARKETING

How User-Generated Content Drives Sales

User-generated content (UGC) connects your audience to your brand across multiple channels. Here are 11 great examples of effective UGC campaigns.

GOOD COMPANY » GROWTH STUDIO

Business Lessons from College H.U.N.K.S. Hauling Junk

Friends Omar Soliman and Nick Friedman turned a summer junk hauling business into an international franchise. Here's how two "college hunks" built a culture that grew their brand.

GOOD COMPANY » GROWTH STUDIO

Business Lessons From the Stars of 'DC Cupcakes'

Sisters Katherine and Sophie have grown their brand Georgetown Cupcake into a thriving, multi-faceted business because they've embraced change and uncertainty.

START » STRATEGY

How to Prepare Your Business For a Recession

Many financial experts and economists predict the next economic recession is just around the corner. Here are a few things you can do to make sure your business is prepared.

START » STRATEGY

Business Lessons from 'Shark Tank' Contestants

If you're looking for investors, you can learn a lot from the contestants of ABC's "Shark Tank."

GOOD COMPANY » ASK THE BOARD

How to Set a Pricing Strategy

In this edition of "Ask the Board," we asked Susan Lee, partner at EY's Transaction Advisory Services group, how to determine your business's pricing strategy.

START » STARTUP

Popular Franchises | Franchise Costs

Franchising is an attractive opportunity if you want a ready-made business with a proven track record. Here's what 10 popular franchises will cost you.

START » STRATEGY

Successful ‘Shark Tank’ Businesses

ABC's popular reality TV show has been a launchpad for many entrepreneurs and their innovative products.

RUN » HUMAN RESOURCES

How to Offer an Employee Retirement Plan

Retirement benefits are a must in the modern workplace, and they attract the top talent. Here’s how to offer an employee retirement plan for your small business.

START » STARTUP

How to Start a Service Business

Starting a service-based business requires a different approach than launching a product-based business. Here's what aspiring service entrepreneurs need to know.