Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
RUN » HUMAN RESOURCES

How to Motivate Employees to Prevent Quiet Quitting

Quiet quitting is when an employee mentally checks out. Here is a guide to preventing quiet quitting by motivating employees.

EVENTS » START. RUN. GROW.

Start. Run. Grow. Mastering the Customer Experience

Small business experts shared their secrets for creating a customer experience that drives satisfaction and repeat business.

EVENTS » START. RUN. GROW.

Start. Run. Grow. Navigating Shifting Business Trends

As small businesses contend with economic uncertainty and hiring challenges, here’s how they can build an effective and efficient hybrid work strategy.

GOOD COMPANY » GROWTH STUDIO

How to Build a Stronger Entrepreneurial Ecosystem for Women

Women are increasingly starting their own businesses, but they need greater access to resources and support to thrive.

EVENTS » START. RUN. GROW.

Start. Run. Grow. Creating a New Business

One of the first things you'll need to do as a new startup is develop a solid business plan. Here's how new and experienced business owners have navigated the journey.

GROW » MARKETING

The Top 5 Social Media Influencers by Industry

Considering an influencer marketing campaign? Here are the top five social media influencers in nine different categories in 2023.

GOOD COMPANY » GROWTH STUDIO

How Cart Safe Launched and Grew During COVID-19

Launching a product mid-pandemic can be difficult, but Cart Safe found success by making smart business investments.

GOOD COMPANY » GROWTH STUDIO

Growing Your Side Hustle Into a Business

The best articles from our content partner, Entrepreneur.com. This week, contributors discuss strategies for expanding a side hustle or hobby business into your full-time career.

RUN » HUMAN RESOURCES

How to Create a Positive Hybrid Office Culture

As companies begin to transition to hybrid work models, here’s how to create a positive culture for your team.

GOOD COMPANY » GROWTH STUDIO

Boutique CBD Provider Offers Tips for Aspiring Entrepreneurs

Cure Crate CEO Alexandra Mulconnery advises fellow business owners not to get hung up on perfection and just trust themselves.