Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
GOOD COMPANY » GROWTH STUDIO

Panel Moderators Find Success Adapting to Virtual Events

Moderate the Panel, a women-led network of panel moderators, successfully readjusted their business to the virtual event age.

GOOD COMPANY » GROWTH STUDIO

Cooking Entrepreneur Expands Business Through Virtual Classes

Monika Reti of Hipcooks found success and a new audience by bringing her cooking classes online during COVID-19.

GOOD COMPANY » GROWTH STUDIO

California Music School Pivots to Virtual Lessons During COVID-19

Danielle Wells of Class Act Music Academy found creative ways to pivot her music school to online learning.

RUN » HUMAN RESOURCES

How to Measure Employee Productivity

In today's remote work world, it can be difficult to measure employee productivity. Here are some ways to ensure your workers are performing at their best.

GOOD COMPANY » GROWTH STUDIO

Beauty Entrepreneur Helps Kids Succeed in Virtual Learning

Jesseca Dupart of Kaleidoscope Hair Products is giving back to her local New Orleans community in a big way and empowering young girls to succeed during this virtual school year.

EVENTS » CO— BLUEPRINT

CO— Blueprint: Deepening Customer Relationships Through Technology

In our twelfth episode, the panel focuses on helping businesses create digital strategies to serve their customers effectively.

START » STRATEGY

How to Pitch Your Product to a Retailer

If you want your product to be carried by major retail brands, here's how to deliver an effective pitch to them.

START » STRATEGY

What Is Scenario-Based Business Planning?

To minimize negative consequences your business could unexpectedly face, think about creating a scenario-based plan.

EVENTS » CO— BLUEPRINT

CO— Blueprint: Defending Your Business From Cyber Threats

In our eleventh episode of CO— Blueprint, the panel explains why small businesses are so vulnerable to cyberattacks and how they can defend themselves.

EVENTS » CO— BLUEPRINT

CO— Blueprint: Maximizing Your Online Sales

In our tenth episode of CO— Blueprint, the panel focuses on helping businesses take their e-commerce systems to a new level.