Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
START » STRATEGY

The Impact of COVID-19 on Women-Owned Businesses

According to a new study by the U.S. Chamber of Commerce, the pandemic has disproportionately impacted the health of women-owned businesses.

START » STRATEGY

How to Grow Your Business During the Pandemic

With the business and the economy changed by COVID-19, there are still ways for you to grow your business during the pandemic.

START » STRATEGY

How to Encourage Social Distancing in Your Store or Office

Running a socially distant business is a must if you have a physical store or office. Here's how to encourage social distancing while providing great service.

START » STARTUP

How to Start a Business During the COVID-19 Pandemic

Launching a startup during a global pandemic is challenging, but it's not impossible. Here are some tips for starting a business during COVID-19.

START » STRATEGY

How to Negotiate a Better Vendor Contract

Negotiating contracts with your vendors can save your business a lot of money. Here's how to do it.

RUN » BUSINESS FINANCING

How to Find the Right Investor

Finding the right investor for your business will save you time and allow to pitch only the best prospects. Here's how to do it.

GROW » MARKETING

How to Keep Your Brand Intact After COVID-19

While COVID may have forced your business to pivot, your core brand shouldn't have to change. Follow these tips to maintain your brand throughout the pandemic and beyond.

GROW » CUSTOMERS

Tips for Conducting Direct Customer Research

Primary customer research involves gathering data directly from your customers so you can grow your company. Here's how to successfully conduct direct customer research.

GROW » THRIVE

How to Create an Employee Development Plan

Having a solid employee development plan can help you retain great employees by showing them you're invested in their success.

START » STRATEGY

7 Service-Based Businesses Succeeding During Coronavirus

While some industries have been negatively impacted by COVID-19, other service-based businesses have flourished in the age of social distancing.