Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
START » STARTUP

Resources for Rebuilding Your Business After Coronavirus

Many businesses have had to rethink their operations post-COVID and start from scratch with a new model. These seven resources can help.

GROW » CUSTOMERS

How to Manage Customer During Reopening

As the COVID-19 pandemic continues on, businesses must properly manage their customers' expectations about new store policies and procedures.

START » STRATEGY

Tips for Creating a Recession-Proof Business Plan

Learn the necessary steps for creating a recession-proof business plan.

RUN » BUSINESS FINANCING

How to Pitch Investors After COVID-19

Entrepreneurs who are pitching investors in the post-coronavirus age must be able to prove their business is viable and profitable in the current environment.

GROW » SALES

How to Create a Successful Virtual Sales Process

Businesses that relied on in-person sales meetings now have to close deals by phone and video calls. Here's how to pivot your sales process for the long term.

START » STARTUP

How to Start a Business Post-Pandemic

For aspiring entrepreneurs, the post-COVID world presents new business challenges and considerations. Here's what to know if you're starting a business now.

GROW » CUSTOMERS

Customer Compliance Tips for In-Store Coronavirus Policies

Business owners must ensure their in-store customers comply with any new COVID-related policies they've put in place. Follow these tips when you reopen.

START » STRATEGY

Reopening Safely: Tips for Business Owners

As states begin to lift their stay-at-home orders, here's what your business needs to know about safely resuming operations.

START » STRATEGY

How to Tell Customers Your Business Is Reopening

If your business is ready to reopen after COVID-19, you'll need an effective communication plan to spread the word to customers.

RUN » TECHNOLOGY

How Will Machine Learning Impact Your Business?

Machine learning and AI are already changing many facets of the business world. Here are a few areas that are evolving thanks to this technology.