Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
RUN » HUMAN RESOURCES

Recruitment Marketing: Strategy Tips From Experts

Recruitment marketing has become an important part of the overall hiring process for many companies. Here's what you need to know.

START » STRATEGY

Reopening Post-Coronavirus: Guide for Small Business

A guide to helping businesses of all types and in all regions navigate the complex process of reopening and evolving post-coronavirus pandemic.

START » STRATEGY

Can an Employee Own Intellectual Property?

Intellectual property comes in many forms, but for business owners, it’s important to understand your rights as an employer compared to your employees’ rights when it comes to intellectual property.

RUN » FINANCE

How Business Owners Are Reopening After COVID-19

Businesses that have been shut down or operating at limited capacity are thinking ahead to what their post-coronavirus reality might look like.

RUN » FINANCE

How to File for Bankruptcy

Bankruptcy can help your business "start over" if you're in financial trouble. Here's what you need to know about the filing process.

GROW » CUSTOMERS

Customer Communication Tips During Coronavirus

Businesses that want to survive COVID-19 must maintain consistent and relevant communication with customers throughout the pandemic. Here's how to do it.

RUN » HUMAN RESOURCES

How to Support Your Employees in a Crisis

During a crisis, employees turn to the leadership team for support and guidance. Here's how to help your team through the COVID-19 pandemic.

START » STRATEGY

How to Be a Great Leader During a Crisis

Strong leadership should always be a priority for any organization, but it's especially important to have a unified, consistent leadership front during a crisis.

START » STRATEGY

Cybersecurity Tips for Small Business Operating Remotely

As more employees shift to a remote work arrangement, small businesses should prioritize these cybersecurity practices.

RUN » HUMAN RESOURCES

How to Improve Company Culture for Remote Workers

Company culture has a major impact on employee retention. It's important to maintain a positive culture, even when you're working remotely.