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Poornima Apte

CONTRIBUTOR

About Poornima

Poornima Apte is a trained engineer turned writer who specializes in the fields of smart manufacturing, robotics, AI, IoT, 5G, cybersecurity, and more. Winner of a reporting award from the South Asian Journalists’ Association, Poornima loves learning and writing about new technologies—and the people behind them. Her client list includes numerous B2B and B2C outlets, who commission features, profiles, white papers, case studies, infographics, video scripts, and industry reports. Poornima reviews literary fiction for industry publications, is a card-carrying member of the Cloud Appreciation Society, and is happy when she makes “Queen Bee” in the New York Times Spelling Bee.

Latest—

Retail Success for Eczema-Friendly Kids Clothing Bellabu Bear
Keeping abreast of social media and tech trends has paid off for Tamara and husband Talal Kaakani’s bamboo pajama brand: Sales surged more than 2,800% in four years.
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What It Takes to Develop and Launch a Sustainable Product
The founders of PlantSwitch, Matter, and Repurpose, which make compostable dinnerware, storage containers, and more, share their strategies for landing funding, scaling production, and breaking into big retail.
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How Three Startups Scored Millions in Funding
The founders of online food marketplace Bubble Goods, mental wellness app Uwill, and climate impact app Commons share fundraising strategies that worked for them.
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Mastercard’s Chief Inclusion Officer Shares 5 Adaptable DEI Strategies
With a mix of tangible strategies and an eye toward continual improvement, Randall Tucker has made measurable DEI strides at the global financial payments processing company.
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Boston Consulting Group Partner Shares Social Impact Strategy Best Practices
Newsom Reeves, who co-directs the company’s The North America Center for Inclusion and Equity, on how businesses and organizations can deliver positive social impact.
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Experts Share Holiday Marketing Trends
Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.
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How Small Businesses Are Leveraging AI
Small to medium-sized businesses can make their operations more efficient by using AI tools to attend to tasks they might not have the time or the resources for.
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How This Women-Founded Startup Landed Walmart
Married Co-founders Mia Abbruzzese and Alexandra Fennell launched Attn: Grace, a line of sustainable incontinence products for women that aims to destigmatize the common condition.
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GOOD COMPANY » THE LEAP

Moderna Advancing Health Equity in Medical Research
Jameka Hill, Senior Director, Clinical Trial Health Equity, shares the company’s strategies for developing clinical trials that serve diverse populations.
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GOOD COMPANY » THE LEAP

How Dan-O’s Seasoning Leveraged TikTok to Find Success
Forced to switch to the social media platform to sell his Dan-O’s Seasoning products when the pandemic hit, Dan Oliver has garnered millions of followers on TikTok. Sales followed.
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