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Data Backup: What You Need to Know

Data backup is an important activity for any business, especially those that handle sensitive information. Here’s what you need to know.

How to Make the Most of Your Email Marketing Software

Email marketing is often cited as having a high ROI, but only if you use it right. Here’s how to make the most of your email marketing software.

How to Turn Your Business Idea Into a Reality

Every business starts with a great idea, but you need a plan to make that idea a reality. Here's how to bring your business to life.

How to Use Influencer Marketing for Your Business

Influencers come along with wide audiences, making them valuable catalysts for marketing your business. Here are a few ways to get started with influencer marketing.

Experts Share Content Creation Strategies for Small Business

A successful content creation strategy is one that establishes you as a trustworthy expert in your field. Experts weigh in on best practices to get there.

Content Marketing Trends to Watch

To succeed at content marketing, you need to understand the types of content your customers are searching for. Here are three things you need to know about content marketing in 2019.

Online Mattress Brand Nectar Expands Its Direct-to-Consumer Offerings

The online retailer is expanding into every room in the home, with a house of brands, says Eric Hutchinson, co-founder of Nectar parent company, Resident.

How to Use Review Sites like Angie's List and Yelp

Consumers refer to review sites to explore their options and weigh purchasing decisions. Savvy business owners should be active on these sites, as well, to ensure positive reviews.

How to Write a Job Description

A job description is typically the first impression your business gives to potential candidates. Experts weigh in on best tactics to use when writing one.

Kellogg’s, General Mills Are Investing in Their Small Competitors

Small food companies are disrupting big food, but rather than fighting the insurgents and their challenger brands, established brands are investing in them.