Certifying Your Business

A certification from a well-known organization can give your business access to exclusive opportunities. If your business meets certain criteria, here are some resources for getting certified.

Diverse Business Certifications

Many certifying bodies exist to help businesses owned by women, minorities, veterans, and other underserved groups get a leg up. Learn more about these special certifications and how companies can better support diversity, equity, and inclusion in their local business communities.

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Small Business Milliners and Hat Makers

Meet five milliners who are crafting unique headwear options for the 2024 Kentucky Derby and beyond, blending tradition with modern style.

Here's Why Your Small Business Should Use Chatbots

Discover how chatbots and generative artificial intelligence can optimize your small business processes, enhance customer service, and streamline efficiency.

How to Get to Know Your Following Better

The makeup of your social media followers may change as your account gains traction. Here's how to check in and get to know your followers better.

How to Create a Marketing Budget for Your Business

Your business goals, industry, and customers will determine your marketing budget.

Marketing Tools for Influencers

These marketing tools can help influencers sign more clients and monetize their social media channels.

How Black Wolf Nation Landed Its Men’s Grooming Products in National Chains and Surpassed $35 Million in Annual Revenue

Brothers and lifelong entrepreneurs Sam and Alex Lewkowict on bringing more men into the world of high-quality grooming products with their solutions-focused approach.

This Scaling Digital Sports Startup Is Disrupting the Way Athletes and Fans Interact

Lockerverse is creating a new kind of fandom-fueled community hub that aims to help athletes monetize their personal brands on their own terms.

Small Business Sustainability Tips and Strategies

Ducoterra, which uses a zero-waste manufacturing process to make its infrared heating panels, shares its proven strategies for small business sustainability.

Marimekko CEO on How the Finnish Design House Is Betting on Its 73-Year-Old ‘Anti-Fashion’ Ethos to Win Over Nex-Gen U.S. Consumers

The global brand is tapping influencers, a Nordstrom deal, and its first-ever denim line to woo millennials and Gen Z — who happen to share its brand values, Tiina Alahuhta-Kasko says.

How to Increase Foot Traffic in Your Restaurant

In this edition of “Ask the Board,” we asked Dawn Urrutia, owner of Georgia's Sweet Potato Pie Company, to share her best advice on how to increase foot traffic in your restaurant.