Certifying Your Business

A certification from a well-known organization can give your business access to exclusive opportunities. If your business meets certain criteria, here are some resources for getting certified.

Diverse Business Certifications

Many certifying bodies exist to help businesses owned by women, minorities, veterans, and other underserved groups get a leg up. Learn more about these special certifications and how companies can better support diversity, equity, and inclusion in their local business communities.

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SMB Alcohol-Free Bars

More and more people are ditching alcohol, and these five small businesses are providing non-drinkers with spaces to connect with like-minded individuals.

Best Applicant Tracking Systems for Small Business Recruiting

Managing the hiring and interviewing process is time-consuming. You can attract more candidates and improve internal workflows with the right ATS software.

Experts on the Success of the Stanley Tumbler: What Businesses Can Learn From the Sales Phenomenon

How a 113-year-old water bottle brand with working-class roots became millennials’ ‘quiet luxury’ must-have item, and drove up sales tenfold to $750 million — serving up actionable insights for SMBs.

AI Tools for Better Customer Service

Discover top artificial intelligence tools and features to improve your business’s customer service experience, from conversational chatbots to data analytics.

Sources of Customer Data

Here’s how to find first- and second-party data and leverage it to grow your business.

Why Your Small Business Should Partner With a University

Discover how higher ed–employer partnerships can reshape recruitment and retention for small businesses, fostering a more skilled and adaptable workforce.

How to Protect Your Customer Data

While small business owners are getting smarter about protecting customer data, cyber criminals are too. Stay up to date with the latest strategies for securing your valuable information.

How to Guide Teams Through AI Adoption

Here’s how to optimize AI use among your team, from training employees on AI tools to setting usage frameworks and encouraging experimentation.

How Real Estate CRM Software Benefits Realtors

Connect with clients and build a thriving real estate firm with a customer relationship management platform. Explore advantages, features, and solutions for realtors.

Free Accounting Tools for Small Businesses

Staying on top of your bookkeeping doesn’t have to be expensive or time-consuming. Check out these 10 free accounting tools for your small business.