Certifying Your Business

A certification from a well-known organization can give your business access to exclusive opportunities. If your business meets certain criteria, here are some resources for getting certified.

Diverse Business Certifications

Many certifying bodies exist to help businesses owned by women, minorities, veterans, and other underserved groups get a leg up. Learn more about these special certifications and how companies can better support diversity, equity, and inclusion in their local business communities.

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J.C. Penney VP Shares How Mentorship Helped Nurture Leadership ‘Superpowers’

Bill Cunningham explains how his mentor took a young and green potential leader and helped mold him into an executive with a knack for developing the talents of others.

6 Steps to Create a Successful Affiliate Marketing Program

Affiliate marketing involves partnering with influencers to promote your company’s products — here are six steps to get started.

How to Include Employees in Decision-Making

Opening your decision-making process to others in your company can lead to better results — with the right approach.

How Mark Cuban and Amazon's Online Pharmacies Unlock Growth Opportunities for All

Execs from the e-commerce giant and startups Cost Plus Drugs and Hims & Hers, on driving growth via partnerships, an expanded range of healthcare offerings, and digital convenience.

How to Avoid YouTube Copyright Claims

YouTube takes copyright infringement seriously. Learn how music copyright infringement works and how to avoid it.

How to Encourage Employees to Take Risks

Risk-taking should be ingrained in your company culture and rewarded as your business grows.

How to Build a Multi-Channel Network (MCN) on YouTube

A multi-channel network (MCN) helps other YouTube creators grow and monetize their channels. Here’s how MCNs work and how to get started.

5 Ways to Admit Mistakes to Employees

When you make a mistake or change your mind, take ownership of the situation and make a plan.

How to Use Variable Pay in Your Small Business

In this edition of “Ask the Board,” Jen L’Estrange, owner of Red Clover, which offers HR services for small businesses, shares how small businesses can benefit from variable pay.

5 Small Businesses Setting the Bar for Boutique Gyms

These five small gyms offer a range of workout programs, but it’s their ability to create a sense of community and give better individualized attention that make them so popular.