Certifying Your Business

A certification from a well-known organization can give your business access to exclusive opportunities. If your business meets certain criteria, here are some resources for getting certified.

Diverse Business Certifications

Many certifying bodies exist to help businesses owned by women, minorities, veterans, and other underserved groups get a leg up. Learn more about these special certifications and how companies can better support diversity, equity, and inclusion in their local business communities.

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How Holiday Spending Will Shape Retail in 2024

Consumers surprised retailers this holiday season with the strength of their spending and their willingness to use next-generation digital technology, like AI-shopping assistants, to make purchases.

Guide to Affiliate Marketing

Affiliate marketing takes work to build, but with time and practice, you can add an additional revenue stream to your business. Here’s how to get started.

How to 'Fail Upward'

"Failing up" is a concept that has had negative connotations in the past. Today’s entrepreneurs are changing the way we think about failing up to embrace innovation.

How to Design an ADA-Compliant Website

To ensure your website is ADA compliant, design tweaks can enhance inclusiveness, improve search engine optimization, and protect against litigation.

A Small Business Owner’s Guide to Hiring Virtual Assistants

Discover how delegating tasks to a virtual assistant can optimize efficiency and free up time for small business owners to focus on strategic expansion.

An Explanation of Small Business Health Insurance Acronyms

There are several acronyms floating around the small business health insurance universe. Our reference guide provides a list and explanation of the most common ones.

Micro-Businesses and Startups: Key Differences

While the two terms are often used interchangeably, micro-businesses and startups are distinct. Here are the key differences between them.

How Micro-Influencers Can Help Small Businesses

Influencer marketing is expected to grow in the coming years. Here’s how your small business can benefit from collaborating with micro-influencers.

Tax Season Planning: How to Prepare Early

Assess your year-end tax strategies by reviewing updated IRS guidance. Here are the details you need to know.

How to Learn from Failure

Failure happens fairly regularly in growing businesses. Embracing setbacks can help keep morale high and spark opportunities to innovate.