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Certifying Your Business

A certification from a well-known organization can give your business access to exclusive opportunities. If your business meets certain criteria, here are some resources for getting certified.

Diverse Business Certifications

Many certifying bodies exist to help businesses owned by women, minorities, veterans, and other underserved groups get a leg up. Learn more about these special certifications and how companies can better support diversity, equity, and inclusion in their local business communities.

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7 YouTube Marketing Strategies and Tips

Small businesses can leverage YouTube to grow and attract new customers. Here’s what you should know about promoting your business on YouTube.

How to Create Senior Citizen Discounts

Senior discounts are a big draw for consumers and help to establish customer loyalty. Here’s how to implement these discounts in your small business.

Best Business Expense Tracker Apps

These expense-tracking apps can help make accounts payable more efficient and organized.

7 Important Elements of a White Paper Template

Creating a white paper is easier once you find the right template. Here are seven elements to include in your white paper template.

Hybrid Work: How to Maximize Employee In-Office Time

A hybrid work schedule allows employees to split their time between working at home and coming into the office. If you’re considering a hybrid workplace, here are five models you can try.

How Video Analytics Help Prevent Business Theft

Footage and data captured by a video surveillance system can help your small business detect suspicious activity and potentially stop theft before it occurs.

7 Compelling Video Marketing Ideas

Incorporating video into your business’s content marketing strategy can increase brand awareness and boost your site’s SEO performance.

How to Protect Your Social Media Accounts

Social media is an enticing way for hackers to infiltrate your network and steal your business data. Keep your accounts secure by following these best practices.

7 Steps to Prepare Your Business For Sale

Looking to ensure a successful business sale? Learn how to maximize value and attract the right buyers.

The Benefits Of Video Analytics For Businesses

In-store video cameras can do more than help with security. Here’s how to use video analytics to better understand your customers and improve sales.