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Certifying Your Business

A certification from a well-known organization can give your business access to exclusive opportunities. If your business meets certain criteria, here are some resources for getting certified.

Diverse Business Certifications

Many certifying bodies exist to help businesses owned by women, minorities, veterans, and other underserved groups get a leg up. Learn more about these special certifications and how companies can better support diversity, equity, and inclusion in their local business communities.

DEI Defined

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How to Fill Staffing Gaps During Back-to-School Season

Learn how to address staffing needs when your college-aged employees head back to school.

8 Ways to Make Your Business Cards Stand Out

Business cards are an inexpensive and easy way to market your business. Here are eight ways to make your business card stand out.

3 Types of Firewalls for Small Businesses

A firewall monitors your incoming and outgoing traffic for potential threats. Learn more about how firewalls work and why your small business needs one.

How to Create Shareable Infographics to Promote Your Business

Infographics are one of the most compelling types of content for building brand awareness with consumers. Here’s how to create one for your business.

Loyalty Programs Evolve to Deliver Experiential Rewards

A cross section of brands’ revamped rewards strategies rely on elevated perks to woo today’s consumers.

Employee Phone Policies: Securing Company Data on Employee Devices

Most employees access company data through their personal devices, posing a security problem for small businesses.

How to Determine Your Most Relevant Social Media Metrics

You could track dozens of social media metrics, but here’s how to choose ones specifically relevant to your business.

Pricing Markups Explained: Definition & Similar Terms

A pricing markup is not the same as gross profit, and understanding the difference can help you strategically price your product or service effectively.

Risk Management Strategies for Small Businesses

Discover ways to minimize and manage risk for your small business, including a tight cybersecurity policy and creating a risk management team.

Top Transferable Skills to Teach Your Employees

Leaders can help their employees refine their innate, individual skills and teach them new ones that improve their job performance and boost the company’s overall success.