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Certifying Your Business

A certification from a well-known organization can give your business access to exclusive opportunities. If your business meets certain criteria, here are some resources for getting certified.

Diverse Business Certifications

Many certifying bodies exist to help businesses owned by women, minorities, veterans, and other underserved groups get a leg up. Learn more about these special certifications and how companies can better support diversity, equity, and inclusion in their local business communities.

DEI Defined

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Hormel Foods Modernizes Product Portfolio to Woo Today's Consumer

The parent company of iconic brands from SKIPPY to SPAM focuses on global flavors and healthy fare to meet demands of both foodservice and retail customers.

How to Improve Diversity, Equity, and Inclusion in Your Workplace

Follow these strategies to implement a DEI policy that helps all of your employees feel supported and respected in the workplace.

How to Support Introverted Employees

With the right management and support, introverts can thrive in the workplace. Here are 10 things you should know about managing introverted employees.

How to Build an Effective Small Business Mentoring Program

These five steps will walk you through setting up a mentorship program that works for your business and helps your employees see their future at your company.

How to Write a Business Plan for Inventions

Attract investors and formalize processes by developing a roadmap for commercializing your innovation.

How to Prepare a Product Pitch for an Invention

Ready to secure funding or sell your product? Learn how to plan a presentation that wows your audience.

Top Marketing Strategies for Nonprofits

Nonprofit marketing may have a different goal, but many of the strategies and tools that for-profits use can benefit these organizations just as much.

Can a For-Profit Business Add a Nonprofit Arm?

The IRS dictates that for-profits and nonprofits must operate separately. However, there are ways to participate in both types of entities.

Understanding YouTube Ads and How to Monetize Content

YouTube offers lots of ways to reach viewers through paid advertising and sponsored content, and finding the right option for your brand can be a little tricky.

Digital Marketing Trends for Businesses to Try in 2023

Digital marketing keeps evolving with innovations and changing consumer demands. Consider utilizing these trends in 2023.