Company Name: Digit7
Location: Richardson, Texas
Year Founded: 2022
Website: digit7.ai
Richardson, Texas-based Digit7 has been named the CO—100 Top Honoree in the Digital Innovators category.
Founded in 2022, this AI-driven technology company specializes in developing advanced artificial intelligence (AI) solutions for businesses of all sizes. By pushing the boundaries of AI, Digit7’s innovative products are reshaping how businesses operate, streamlining processes and driving efficiency across multiple sectors.
Leading the way with AI innovation
According to Balasubramani Murugesan, Director of Engineering, Digit7 has been at the forefront in offering innovative AI-based automation products and scalable solutions based on AI technologies.
“[We leverage technologies] such as computer vision (CV), machine language (ML), data analytics, natural learning processing (NLP), smart shelves, augmented reality (AR), blockchain, drone robotics, and IoT to meet the ever-evolving market demands,” said Murugesan.
Among these solutions is DigitMart, an AI-powered autonomous grab-and-go store solution. It enables cashier-free checkouts by using computer vision and machine learning to track items and charge customers without manual scanning. Another is DigitKart, a 100% computer vision self-checkout solution, eliminating the need for barcode scanning and offering a seamless shopping experience.
Beyond retail, Digit7 has developed DigitRobo, an AI-driven, non-GPS drone navigation system for warehouse mapping. This system uses computer vision to map warehouses, improving inventory management and operational efficiency. In the field of data processing, DigitSquare offers an AI-driven annotation platform that provides 99% labeling accuracy and speeds 80% faster than manual methods.
By democratizing access to advanced AI technologies, Digit7 has leveled the playing field for small and medium-sized business enterprises competing in today’s ever-evolving market trends and data-driven economy.
Balasubramani Murugesan, Director of Engineering, Digit7
Harnessing digital marketing for growth
Digit7’s success is driven not only by its AI solutions but also by its strategic use of digital marketing tools to boost engagement and grow its customer base. The company utilizes a variety of platforms to create a cohesive, data-driven marketing strategy that connects with its customers.
One of its most impactful tools is Zoho CRM, which helps track customer insights and optimize sales processes. The company has also seen impressive results from its social media campaigns, using platforms like Instagram and LinkedIn to reach its target audience. Video marketing has also proven especially effective, with product demos, customer testimonials, event videos, and more, increasing website browsing time by 40%.
Segmented email marketing has further boosted customer engagement, offering personalized mail as well as product and event updates. Implementing automated workflows has facilitated this process, reducing manual efforts and streamlining customer communications.
“Our tailored email campaigns achieved maximum open rates, a 30% click-through rate, and a 20% increase in conversion rates,” said Murugesan.
Digit7’s online presence is bolstered by its in-person presence, including attending and exhibiting at trade shows and industry events, such as the 2024 Asian American Hotel Owners Association (AAHOA) Conference.
“By [doing this], we increase our brand visibility and generate high-quality leads,” explained Murugesan. “Our presence at the AAHOA conference resulted in a 20% increase in new business inquiries and a 20% boost in brand recognition.”
Democratizing AI for all businesses
At its core, Digit7’s business model is designed to disrupt traditional ways of doing business. This includes developing retrofittable AI solutions, allowing small and medium-sized businesses to implement AI technology without needing to make a significant upfront investment in hardware or software.
“By democratizing access to advanced AI technologies, Digit7 has leveled the playing field for small and medium-sized business enterprises competing in today’s ever-evolving market trends and data-driven economy,” Murugesan explained.
To further support this vision, Digit7 offers a comprehensive suite of value-added services — including personalization and custom analytics solutions — ensuring that each client can maximize the impact of AI for their business.
“By focusing on delivering tangible value to its clients through advanced AI solutions, Digit7 has secured long-term partnerships with leading companies across various industries,” Murugesan added.
As Digit7 continues to grow, its leadership remains focused on driving value for its clients and staying at the forefront of AI innovation. With a visionary team at the helm and a reputation for delivering tailored, cutting-edge solutions, Digit7 is poised for even greater success in the years to come.
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