JOIN US! CO—100 Small Business Forum Virtual | In Person, October 8

CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

Latest—

How to Record and Track PTO

From flexible accrual banks to a “use it or lose it” policy, accounting needs to record the use of paid time off. Here’s how small businesses can track employee PTO.

TikTok Dos and Don’ts for Small Businesses

Follow best practices on TikTok to build relationships while avoiding tactics that could harm your brand.

How to Offer a 401(k) as a Small Business

As a small business owner, offering a 401(k) plan to your employees is important to attracting and retaining top talent.

How 3 Brands Turned Pandemic Pivots Into Long-Term Business Gains

Executives from the supermarket, mail-order brand, and startup on monetizing the online grocery boom and consumers’ COVID-sparked food-spending habits to unlock newfound growth.

How to Boost Your Employees' Creativity

In a knowledge economy, workers’ creativity can drive your company’s success. Two experts offer their approaches for fostering creativity and innovation.

Is Your Business Recession Ready?

Track these five key performance indicators to determine if your company is prepared for the next economic downturn.

What Small Businesses Should Know About Disability Insurance

Disability insurance policies cover individuals against income loss from short- and long-term illness and injuries.

How to Market Your Business During a Recession

It’s important to continue marketing your business, even during an economic downturn. Learn six strategies for marketing your business during a recession.

Woman-Owned Vegan Beauty Founder on Taking Risks in Business

Founder Melissa Arpino shares risks she’s taken in business and how she’s overcome professional setbacks.

How to Talk to an Employee About Poor Performance

Addressing an employee’s poor performance can feel uncomfortable. Here are some tips for talking to employees about poor performance.