JOIN US! CO—100 Small Business Forum Virtual | In Person, October 8

CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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Community-Driven Brand Supports Local Creatives

Made In Corpus Christi founder Nikki Riojas seeks to build a stronger, thriving creative community by strengthening local relationships.

How to Create an Instagram Account for Your Business

There are over 1 billion active monthly users on Instagram. Here’s how to create an Instagram account for your business so you can reach them.

How to Survey Customers: Best Practices for Small Business

There are right and wrong ways to survey your customers. Here are five steps to follow to make sure that your survey gives you the feedback you need.

5 TikTok Features That Boost Engagement

Amplify your brand and build a following with these TikTok engagement features.

5 Costs E-Commerce Businesses Often Overlook

Don’t get caught off-guard by hidden or unexpected expenses. Factor these costs into your budget.

How Online Mattress Pioneer Saatva Plans to Take Its Sales to the Next Level

Saatva set out a decade ago to disrupt the luxury mattress space and became a $400 million-plus company. It now wants to disrupt the luxury mattress store.

Small Business KPIs: What Are the Numbers That Matter?

There are several different key performance indicators (KPIs) businesses can monitor when working to attain certain goals. Here's a breakdown to help you decide what to track.

B2B vs. B2C: What's the Difference?

B2B and B2C companies sell their products and services to different audiences, which requires different marketing and sales approaches.

How to Start a Business With Your Spouse or Partner

Being in business as a couple brings unique challenges that other types of business partnerships may not face. Here’s how to make it work.